The aim of this paper is to document and discuss the way future farmers’ views on animal welfare are formed and shaped during their studies at agricultural colleges. The paper is based on qualitative interviews with first year students and more advanced students in Denmark. It is shown that there are only minor differences between the groups in the way good animal welfare is justified as both groups mainly view good animal welfare as a means of obtaining profitable production. In contrast, views which justify good animal welfare on the basis of the animals’ wellbeing or their right to have a natural life, which are known to be of importance to the public, were either absent or considered of minor importance.